Monday, 5 July 2010
Wednesday, 30 June 2010
Wednesday, 3 February 2010
Wednesday, 16 December 2009
Evaluation
Evaluation
OUGD301
1. What skills have you developed through this module and how effectively do you think you have applied them?
This module has helped me to mainly develop skills within working with a client, i took on the surf brand brief in order to experience real life work for a client as after I had under gone my work experience over the summer i felt i needed to improve on working faster and working with another persons opinions. Although i struggled with the clients views i continued to work on the brand logo and eventually came up with a design he loved. It has definitely benefited me by doing this and will be a strong piece of work to have in my portfolio.
For the headline brief i wanted to have a go at using cut outs as designs as i had been researching them over the summer although it doesn't look much of a skill in the end piece it takes a lot of patience and time for little results, although i think it can be very effective as a design piece. I tested various ways to using this method but also think i could of explored paper cut outs even further id of had the time.
The converse brief allowed me to expand my skills on working with an existing companies image, i also made it more difficult for myself by choosing a large well know company that has an existing audience. The image for converse isn't easily visual and i had to come up with something completely different that doesn't really have a connection with any other of the converse visuals.
The anorak brief was intended for me to improve on my illustration skills and to explore hand rendered type i definitely succeeded in looking at various ways to use typography as image and how it can be easily confused and hard to read.
I have developed my communication skills and feel alot more confident about working on a live brief for a client down to working on the Nalua brief.
2. What approaches to/methods of research have you developed and how have they informed your design development process?
For the Nalua brief, because i had to make a logo from scratch, i found that i had to do a lot of research, first into the company and the surf culture also where the name had come from and an understanding Hawaiian culture. I already had an interest for surfing anyway so i know how passionate people are for it and some idea where to start. For the visual imagery i explored waves and there shapes also existing surf brands as my client wanted his logo to be totally different and stand out from the rest. Without all the researching i would not of come up with a successful logo as i didn't know a lot about the Hawaiian surf culture although i do need to speed up my researching process as logos should not take as long as this one did to design.
Also interviewing my client and asking him appropriate questions got me to get a real feel for what he wanted from this logo and also to see how pasionate he was about not just his company but the sport itself and spreading the feeling to others.
3. What strengths can you identify in your work and how have/will you capitalise on these?
From my past briefs in the 2nd year i only really preferred my PJ smoothies poster that was working with illustration and type so i decided this year i would explore this further and improve on my illustration and typography as image. I feel this is a strength for me again in this module i have included it in 3 briefs
4. What weaknesses can you identify in your work and how will you address these more fully?
I feel i don't relate to my research well enough and always think of and idea and end up sticking to it as my final piece. I also need to gather more primary research as i got so used to doing my work experience over summer and just going straight into designing i couldn't get out of this method, til late on. I do try to push myself to think of more than one idea and always relate to my research but i need to learn how to speed up my decision making.
I usually stick within my comfort zone and would really like to create a 3D piece or have a go at using different methods of printing.
During the next module i will pick briefs that will allow me to move out of my comfort zone and explore different medias and printing ways.
5. Identify four things that you will do differently next time and what do you expect to gain from doing these?
I will make more timetables and action plans that i will stick to and make sure i organise myself better.
I will speed up my decision making and design process.
I will blog all my design sheet and decisions and annotate and evaluate each one.
I will make sure i pick the correct briefs that will benefit me in experimenting different printing methods and medias.
I will push myself harder to use various sources for my research as i rely to much on the internet.
I will do a variation of briefs instead of 4 along the same lines of design and final pieces.
6.How would you grade yourself on the following areas:
5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor
Myself
Attendance 5
Punctuality 5
Motivation 4
Commitment 3
Quantity of work produced 3
Quality of work produced 4
Contribution to the group 5
OUGD301
1. What skills have you developed through this module and how effectively do you think you have applied them?
This module has helped me to mainly develop skills within working with a client, i took on the surf brand brief in order to experience real life work for a client as after I had under gone my work experience over the summer i felt i needed to improve on working faster and working with another persons opinions. Although i struggled with the clients views i continued to work on the brand logo and eventually came up with a design he loved. It has definitely benefited me by doing this and will be a strong piece of work to have in my portfolio.
For the headline brief i wanted to have a go at using cut outs as designs as i had been researching them over the summer although it doesn't look much of a skill in the end piece it takes a lot of patience and time for little results, although i think it can be very effective as a design piece. I tested various ways to using this method but also think i could of explored paper cut outs even further id of had the time.
The converse brief allowed me to expand my skills on working with an existing companies image, i also made it more difficult for myself by choosing a large well know company that has an existing audience. The image for converse isn't easily visual and i had to come up with something completely different that doesn't really have a connection with any other of the converse visuals.
The anorak brief was intended for me to improve on my illustration skills and to explore hand rendered type i definitely succeeded in looking at various ways to use typography as image and how it can be easily confused and hard to read.
I have developed my communication skills and feel alot more confident about working on a live brief for a client down to working on the Nalua brief.
2. What approaches to/methods of research have you developed and how have they informed your design development process?
For the Nalua brief, because i had to make a logo from scratch, i found that i had to do a lot of research, first into the company and the surf culture also where the name had come from and an understanding Hawaiian culture. I already had an interest for surfing anyway so i know how passionate people are for it and some idea where to start. For the visual imagery i explored waves and there shapes also existing surf brands as my client wanted his logo to be totally different and stand out from the rest. Without all the researching i would not of come up with a successful logo as i didn't know a lot about the Hawaiian surf culture although i do need to speed up my researching process as logos should not take as long as this one did to design.
Also interviewing my client and asking him appropriate questions got me to get a real feel for what he wanted from this logo and also to see how pasionate he was about not just his company but the sport itself and spreading the feeling to others.
3. What strengths can you identify in your work and how have/will you capitalise on these?
From my past briefs in the 2nd year i only really preferred my PJ smoothies poster that was working with illustration and type so i decided this year i would explore this further and improve on my illustration and typography as image. I feel this is a strength for me again in this module i have included it in 3 briefs
4. What weaknesses can you identify in your work and how will you address these more fully?
I feel i don't relate to my research well enough and always think of and idea and end up sticking to it as my final piece. I also need to gather more primary research as i got so used to doing my work experience over summer and just going straight into designing i couldn't get out of this method, til late on. I do try to push myself to think of more than one idea and always relate to my research but i need to learn how to speed up my decision making.
I usually stick within my comfort zone and would really like to create a 3D piece or have a go at using different methods of printing.
During the next module i will pick briefs that will allow me to move out of my comfort zone and explore different medias and printing ways.
5. Identify four things that you will do differently next time and what do you expect to gain from doing these?
I will make more timetables and action plans that i will stick to and make sure i organise myself better.
I will speed up my decision making and design process.
I will blog all my design sheet and decisions and annotate and evaluate each one.
I will make sure i pick the correct briefs that will benefit me in experimenting different printing methods and medias.
I will push myself harder to use various sources for my research as i rely to much on the internet.
I will do a variation of briefs instead of 4 along the same lines of design and final pieces.
6.How would you grade yourself on the following areas:
5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor
Myself
Attendance 5
Punctuality 5
Motivation 4
Commitment 3
Quantity of work produced 3
Quality of work produced 4
Contribution to the group 5
Tuesday, 15 December 2009
Ted baker Brief
charcters for window display they will be manikins that are wearing the clothes on sale in the ted baker shop and will have vintage styled heads.
models i traced for these outfits from the tedbaker website.
Font appropriate for the vintage style and sayings i will use...
other fonts that could of worked but slightly hard to read.
Font with characters...
Testing colours for the characters, i have used colours that relate best to autumn.
simple layout of how the window could look
Monday, 14 December 2009
Design sheets for ted baker
Brain storms
character style
tracings of clothes off models on tedbaker website
Sayings that could be appropriate for the window display...
Sunday, 13 December 2009
Initial board layouts
I need to make a lot of changes to my boards
it was suggested that i add page numbers, my logo, name, blog and my own way of branding them.
it was suggested that i add page numbers, my logo, name, blog and my own way of branding them.
Final converse posters and billboards.
These are the posters i have developed after the crit i experimented with colour and layout and got inspiration from the beetles artwork.
various tested colours for posters
I included the patterns in the background as they are related to the new shoe patterns that converse has introduced. Stripes, zebra and leopard print.
various tested colours for posters
I included the patterns in the background as they are related to the new shoe patterns that converse has introduced. Stripes, zebra and leopard print.
Monday, 7 December 2009
Colour of final nalua logo
I have tested various colours for my nalua logo which can be seen in my design sheets... i tested various blues, and greens to relate to the sea and the turtle in the end i came up with a teal colour to relate to both sea and turtle.
I also got feedback from my client today and he loves the final logo :)
Email from samuel
I love the logo. however i would like to know whats your idea behind it is. How did you come up with it? What was your inspiration to it, and the story behind it. I hope we can comeup with a great story to incorporate it with. Great job.
Reply to samuel with my theory behind the logo
I came up with this idea because of a tattoo actually. I was researching the hawaiian culture and tribal tattoos and came across some turtle tatoos also known as honu, and apparently these tattoos are common amongst surfers. My main meaning behind this logo thought is that a turtle moves from land after it is born, straight to the sea and only ever goes back to lay eggs... reminded me how a surfer starts from a young age and never wants to leave the sea.
I also got feedback from my client today and he loves the final logo :)
Email from samuel
I love the logo. however i would like to know whats your idea behind it is. How did you come up with it? What was your inspiration to it, and the story behind it. I hope we can comeup with a great story to incorporate it with. Great job.
Reply to samuel with my theory behind the logo
I came up with this idea because of a tattoo actually. I was researching the hawaiian culture and tribal tattoos and came across some turtle tatoos also known as honu, and apparently these tattoos are common amongst surfers. My main meaning behind this logo thought is that a turtle moves from land after it is born, straight to the sea and only ever goes back to lay eggs... reminded me how a surfer starts from a young age and never wants to leave the sea.
Sunday, 6 December 2009
Crit questions and feedback 3.12.09
Questions
Converse
1. Any ideas how i can improve my poster colour wise?
2. How can i contextualize my converse posters other than the obvious?
Nalua Logo
1. Can you tell it is a turtle?
2. do i need to emphasise the wave shape?
3. Does the turtle need a tail?
The feedback i got for these questions was very helpful and i can now get to work and finish my briefs
converse
1. It was suggested that i try limiting my colour palette to make it more professional but stick to using bright colours as it relates well to converse.
2. People in my crit said it would be a good idea to put my posters in a shop selling converse and photograph them... also on buses, t-shirts, bus stops, hoodies and billboards.
Nalua Logo
1. everyone could tell it was a turtle
2. I need to consider the wave shape
3. I am going to test out the turtle with a tail
Converse
1. Any ideas how i can improve my poster colour wise?
2. How can i contextualize my converse posters other than the obvious?
Nalua Logo
1. Can you tell it is a turtle?
2. do i need to emphasise the wave shape?
3. Does the turtle need a tail?
The feedback i got for these questions was very helpful and i can now get to work and finish my briefs
converse
1. It was suggested that i try limiting my colour palette to make it more professional but stick to using bright colours as it relates well to converse.
2. People in my crit said it would be a good idea to put my posters in a shop selling converse and photograph them... also on buses, t-shirts, bus stops, hoodies and billboards.
Nalua Logo
1. everyone could tell it was a turtle
2. I need to consider the wave shape
3. I am going to test out the turtle with a tail
Friday, 4 December 2009
Converse development
Posters i came up with based on feedback from justin... he said i needed to stick with the star shaped text and try out photography with illustration, i had a slight problem with photographing the new design of converse unless i bought a pair. These poster designs seemed to be too plain and not styled enough to fit with the converse image so i have experimented more with typography and come up with these ideas....
These are the ideas that i will take to the final crit.
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